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Funky Business &
Funky Business Forever

Books that inspire you to practice business as unusual

Funky Business is an unconventional book for exceptional times. It describes the transition into a world where competition is competence-based and we all have to rethink the traditional recipes for success.

Changes in technologies, institutions and values are pushing us into a fundamentally different world. We are in the process of deregulating life for ourselves and our children. Across the face of planet earth, more and more people are being condemned to freedom – the freedom to constantly have to choose.

The resulting funky village is a surplus society – an excess economy. In the age of abundance, there’s more of everything. So, we’re all competing for attention. The problem is that more often equals more of the same. And sameness sucks. Like it or not, in the new economic landscape, time, space and mass are in a mess. The future of business is simultaneously developing everywhere and “softwhere”. And all this is happening now!

The best companies respond to the challenges by developing Funky Inc – a place where people can be creative and risk-taking entrepreneurs; a place where talent wants to live; a place where ideas happen and exciting products and services happen even faster. The firm with a future is focused and leverage. It’s highly innovative and relies on heterarchies rather than hierarchies.

From a leadership point of view, people are crying out for direction, permission to experiment, training and increased personalization. Funky leaders excel at spinning, forgiving, developing and truly seeing talent. On a personal level, success boils down honing you unique skills, incorporating and then getting connected – without back-up you will fall down.

The final chapter of the book focuses on the Holy Grail of business – a temporary monopoly. Only when you are in such a position can you make ridiculous amounts of money. Historically, monopolies were based on location. Then, technological innovation became the big thing. Lately, it’s been all about organizational and managerial innovation  – BPR, matrixes, JIT, Kanban, ISO 9000, etc. Tomorrow’s monopolies are built on emotions. Steven Jobs and Richard Branson are doing it. They are exploiting the last taboo; e(motional) business.

Funky Business Forever casts a penetrating glance back over its shoulder to see how many of the original predictions came true and turns a piercing gaze on the future to see where funky business is headed next. What’s new? What’s different? How will we be living, working, thinking tomorrow?

Copyright © 2010-2013 Jonas Ridderstråle

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